Notes

Please contact design@ideazfirst.com for the passwords for the below resources

The best ideas emerge when the whole organizational ecosystem - not just its designers and engineers and certainly not just management - has room to experiment.
The most exposed to changing externalities (new technology, shifting consumer base, strategic threats or opportunities) are the ones best placed to respond and most motivated to do so.

Source: - Change by Design - Tim Brown, Chair of IDEO

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